A few days ago, Zhejiang Province Economic and Information Technology Commission united People's daily and people's Tribune magazine published the list of 2016 China's own brand (Zhejiang) top 100. Guangbo Group was successfully selected in the field of tourism and cultural industries.
It’s reported that the list of 2016 China's own brand (Zhejiang) top 100 was commissioned by the provincial people's daily, the people's Tribune and the magazine, and published in the people's forum network. Comprehensively evaluated from enterprise basic ability, brand management ability, brand innovation ability, brand market ability and brand influence these 5 first level indexes and 31 two level indexes, finally, through the combination of index evaluation, expert review, network voting and other investigations, Guangbo Group successfully entered the top 100.
Guangbo Group always bear in mind the important discussion about independent brand and innovation by general secretary Xi Jinping. Meanwhile, the provincial Party committee and the provincial government accelerate the "three" breeding project, energetically guide enterprises in our province to establish the relevant requirements of "famous products". Combined with its own reality, a series of brand strategy innovation activities have been carried out. In recent years, it has increased and strengthened the investment in the trademark, quality, standards, management and other brand foundation work. And successfully launched the high-end fashion stationery brand kinbor. At the same time being widely praised by the market, it also enables Guangbo’s corporate brand power further improved.
The next step, Guangbo will continue to implement a planned, focused brand breeding and development system. Focus on improving the enterprise's brand creation capability, make efforts to create a number of well-known brands with independent intellectual property rights and internationally competitive brands, playing a vanguard exemplary role for China's own brand development and transformation of domestic enterprises.
